What Is Customer 360 in Informatica MDM?

 Customer 360 in Informatica MDM unifies data into a trusted golden record. Learn how it works and why hands-on training makes it achievable.

Every company talks about being “customer-centric,” but very few actually know their customers well enough to act on it. That’s where Customer 360 in Informatica MDM comes into play. It’s not just a buzzword — it’s a practical way to unify all customer-related data into one trusted view.

Why Customer 360 Matters

Think about it: your CRM has one version of customer data, your billing system has another, and your marketing platform uses yet another. Without a unified record, businesses face duplicate accounts, incomplete histories, and poor decision-making. Customer 360 solves that by creating a golden record that combines data from every source.

How Informatica MDM Delivers Customer 360

Informatica MDM Cloud SaaS builds Customer 360 through:

  • Data integration – pulling records from multiple systems.

  • Matching & merging – eliminating duplicates and linking related records.

  • Governance rules – ensuring the data is trusted and compliant.

  • 360-view dashboards – giving teams a real-time picture of the customer journey.

The Real Challenge: Execution

The technology is powerful, but most teams fail because they don’t know how to implement Customer 360 in a real-world project. That’s why my Informatica MDM Online Live Training focuses on project workflows, governance, and integration exercises that make Customer 360 achievable, not just theoretical.

Final Thought

Customer 360 isn’t about tools — it’s about trust. When companies can finally see a complete, reliable view of their customers, they deliver better service, improve compliance, and make smarter business decisions.

đŸ‘‰ If you want to master Customer 360 with hands-on experience, start here:
Informatica MDM Online Live Training


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